GRONDSLAG Groningen is a coaching programme by POPgroningen, designed to help emerging musical talent from the region develop their identity, stand out and become more self-reliant.

As part of the programme, I had the opportunity to photograph four completely different artists over the course of just two days. We had 30 minutes to get to know each other and discuss their vision, followed by 1.5 hours for the actual shoot at a location chosen by each artist.